Responsibilities: Art Direction / Design, done with CheckMark Communications
The Rally to Rescue bus wrap was designed to serve as the dominant feature in Rally to Rescue pet rescue events.
The bus travels all across the United States generating awareness for the brand’s grass roots pet adoption initiative,
both while on the move and stationed at events.
As part of Rally to Rescue event collateral, these pull-up banners educate consumers of the benefits and quality of
Pro Plan products. To tie-in with the “Doing More” campaign, the banners also educate event attendees of adoption
and donation opportunities.
To fundraise for individual Rally to Rescue ambassadors, these web banners were designed to drive t-shirt sales.
The static web banners were displayed on pet related e-commerce sites.