Fit & Trim


Responsibilities: Art Direction / Design, done with CheckMark Communications
Fit & Trim has been a staple in the Purina product line for years. This Fit & Trim Ad helped introduce consumers to the brand’s new, freshened look featuring an active healthy lifestyle. While keeping consistent with current brand graphics the ad also integrates a coupon to drive product trial.


We developed this sales piece to promote trial while keeping consistent with the brand’s refreshed look.
This promotion encourages the active healthy lifestyle of Fit and Trim, while featuring an informational brochure and providing a sample of kibble to highlight size and texture.